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Meet the Everplans Team

Abby Schneiderman, Co-Founder and Co-CEO

Abby is a repeat entrepreneur who loves finding ways to use technology to make people’s lives better. Prior to co-founding Everplans, Abby was a Principal at Tipping Point Partners, a NYC start-up incubator, where she was part of the team that launched several businesses, including AppOrchard, an iOS consultancy for the enterprise, and Cookstr, a recipe-driven nutritional technology company. In 2004, Abby co-founded Haystack Media, one of the first music social networks.


Adam Seifer, Co-Founder and Co-CEO

Adam is a repeat entrepreneur with a great interest in online social dynamics. He was a co-founder of Fotolog, a pioneering international photo-sharing community that encouraged people to share little updates on their lives via images. He was also part of the team that launched, the first major online social network and is an inventor on US patent 6175831 ("the social networking patent") currently owned by LinkedIn.


Atanda Abdulsemiu, Software Engineer

Atanda is a full stack javascript developer with a University degree in Electronics Computer Engineering. When he's not programming, He loves reading about philosophy and most interested in Socrates, listening to EDM and spending time with family.


Kayode Adeniyi, Software Engineer

Kay courted his interest in Software Development while playing video games. He started his career with hardware programming (Micro controllers) and switched as soon as the opportunity came by. He believes that anything the mind can conceive is achievable. For fun, he enjoys playing Mortal Kombat and FIFA.


Yariv Alpher, Head of Marketing

Yariv lives at the intersection of brand expression, customer insights and product. With more than 20 years of experience leading marketing, branding and insights teams, Yariv’s agency-side portfolio includes work with the Food Network, Sundance, Microsoft, and Accenture; and he has held in-house positions with CA Technologies and Kaplan. A passionate storyteller, He has an MA in social sciences from the University of Chicago, and an MA in sociology from the New School, where he is also ABD/PhD in sociology. Yariv coaches his kids’ soccer and basketball teams (he claims to have invented the push-up penalty), and he plays tenor and soprano saxophone.


Sarah Bunnell, Vice President of Enterprise Accounts and Customer Success

Sarah has spent her career in finance and technology focusing on building relationships and strengthening client connections. At Everplans she heads enterprise relationships and partners with customers across our business to successfully integrate Everplans in their busines. Prior to joining Everplans, Sarah has a demonstrated history in asset management, specializing in institutional and retail client service around the world. Outside of work, you can find Sarah practicing yoga, reading or hiking with her Labrador, Pearl.


Warren Habib, Chief Technology Officer

Warren has been working with technology for over 25 years and in internet startups since the late 1990s. After working as VP Engineering at Solbright, an SAAS company creating workflow systems for online advertising, from 1999 to 2005, he left to join Adam Seifer at Fotolog as CTO. He scaled Fotolog to be one of the highest trafficked websites on the Internet at that time. From 2008 to 2011, he was SVP of Online Platform Development at MTV Networks. He returned to the startup world as CTO of XGraph, an online advertising firm that built custom audiences for advertisers using Big Data. XGraph was acquired in late 2011 by AddThis, where Warren served as SVP of Data Technology in charge of infrastructure. He left at the beginning of 2013 and joined Everplans as CTO in August of that year.


Bernard Kravitz, SVP of Technology

Bernard Kravitz is a technologist with a life-long fascination on the well made thing. Prior to joining everplans, he was CTO at He was the founder of the Coderie, a boutique web and social media consulting shop, with clients such as MTV, Verso Books, Warner Music, and MoMA. In addition to technology, once upon a time, he toured the country doing improv-comedy with Chicago City Limits; and has an MFA in creative writing from the New School. He has taught and mentored at several New York City institutions, including General Assembly, CUNY, and the 30 weeks designer/founder program.


Yoko Nakano, Director of Product Management

Yoko is a seasoned full lifecycle product manager with 12+ years of experience delivering meaningful digital products. Before joining Everplans, she led User Experience teams on numerous consumer and enterprise products for companies and organizations big and small. Yoko holds an undergraduate degree in Psychology and an advanced degree in Human-Computer Interaction. Outside of work, she can be seen tending her urban garden and leading meditation sessions.


Gene Newman, Editorial & Education Director

Gene Newman has spent the past 20+ years in the digital space including serving as the editor-in-chief/editorial director of, Hachette Filipacchi Digital (including, and and other entertainment/lifestyle properties. He brings his significant experience creating compelling content sites, while at the same time making serious issues more manageable and approachable.


Harris Scher, VP, Strategic Partnerships

Harris has focused his nearly 17-year business development and sales career partnering with clients to understand their challenges and meet their objectives. Prior to joining Everplans, Harris was responsible for the management of various enterprise sales teams during his 14 year tenure at Bloomberg LP, focusing on data, technology, and regulatory driven solutions to financial institutions across North America. Harris is actively involved on the Board of the Anti-Defamation League (ADL), an avid traveler and adventurer, and also has a strong passion for food.


William Charnock, Marketing and Branding Advisor

William Charnock, Chief Strategy Officer at R/GA, unites a unique combination of strategic thinking and business innovation for the agency. Before joining R/GA, William was the co-head of strategy at JWT New York. He also pioneered a strategic innovation group that partnered with venture capitalists to identify opportunities for entrepreneurs to work with global brands. William pursues innovation in the communications industry and business at large.


Jennifer Newman, Communications and Media Advisor

Jennifer Newman is a marketing and communications professional who is interested in the convergence of healthcare and technology. Jen formerly spent nine years as head of corporate communications at WebMD and has held agency positions.


David J. McCabe, Senior Partner and Chair of the Private Clients Group of Willkie Farr & Gallagher LLP

David J. McCabe is the senior partner and Chair of the Private Clients Group of Willkie Farr & Gallagher LLP in New York. He specializes in all aspects of estate planning and administration, with emphasis on the development of sophisticated plans for high-net-worth individuals and their families. For more than 30 years, Mr. McCabe has taken a holistic approach to his work, and he excels at guiding his clients through the complexities of estate planning and estate and trust administration.


Archelle Georgiou, M.D., President Georgiou Consulting

Dr. Archelle Georgiou is a storyteller, a physician, a former healthcare industry executive, and a data geek. Most importantly, she is a zealot about helping people understand how to navigate the healthcare system and advocate for their health. In 2008, Dr. Georgiou founded Georgiou Consulting, a strategic healthcare consulting firm that helps companies grow by translating their complex medical information and data into simple, compelling stories and messages. Prior to founding her consulting practice, Dr. Georgiou spent 13 years as an executive with UnitedHealth Group, including serving as their Chief Medical Officer from from 1999-2002.


Brad Hargreaves, Co-Founder, General Assembly

Brad Hargreaves is a co-founder at General Assembly, an urban campus for technology, design and entrepreneurship. As an entrepreneur Brad has created products and companies that bridge online and offline worlds including GoCrossCampus, Aloysius Properties and General Assembly. Prior to co-founding General Assembly, Brad was an Entrepreneur-in-Residence at Tipping Point Partners, an early-stage investor and incubator in Tribeca. Brad attended Yale, where he co-founded Yale’s first university-run entrepreneurship initiative. He writes about entrepreneurship, New York City and life at


Will Schwalbe, Author of New York Times bestseller The End of Your Life Book Club

Will Schwalbe is the author of the New York Times bestseller The End of Your Life Book Club. Will is also the founder, which powers recipe search for companies and organizations including the AARP, Bravo Television, Kaiser Permanente, and American Media. Previously, Will held positions as Senior Vice President and Editor in Chief first of William Morrow and Company and then of Hyperion Books. He is also the co-author, with David Shipley, of SEND: Why People Email So Badly and How to Do It Better (Knopf 2007). Will is on the boards of Yale University Press and the Kingsborough Community College Foundation.


John Whitman, Executive Director, The TRECS Institute

John Whitman is a graduate of the University of Pennsylvania’s Wharton MBA Health Care Management Program with a specialization in aging and long-term care. In 2003, John founded The TRECS Institute ("Targeting Revolutionary Elder Care Solutions"), a non-profit organization dedicated to serving as a catalyst to bring about positive changes in the care of our nations seniors, where he serves as Executive Director. John has been a faculty member at The Wharton School’s MBA Health and Management Program for 19 years and is also on the Dean’s Advisory Board at Drexel University’s School of Public Health.