Meet the Everplans Team

Abby Schneiderman, Co-Founder and Co-CEO

Abby is a repeat entrepreneur who loves finding ways to use technology to make people’s lives better. Prior to co-founding Everplans, Abby was a Principal at Tipping Point Partners, a NYC start-up incubator, where she was part of the team that launched several businesses, including AppOrchard, an iOS consultancy for the enterprise, and Cookstr, a recipe-driven nutritional technology company. In 2004, Abby co-founded Haystack Media, one of the first music social networks.


Adam Seifer, Co-Founder and Co-CEO

Adam is a repeat entrepreneur with a great interest in online social dynamics. He was a co-founder of Fotolog, a pioneering international photo-sharing community that encouraged people to share little updates on their lives via images. He was also part of the team that launched, the first major online social network and is an inventor on US patent 6175831 ("the social networking patent") currently owned by LinkedIn.


Maneesh Anand, Software Developer

Maneesh is passionate about using technology to help businesses grow. He began his career as an analyst at I-Group, a family office/private equity firm in Boston that invests in a diverse portfolio from internet startups to multi-billion dollar real estate ventures from the ground up. Building on that experience, he helped several e-commerce startups and small businesses develop financial traction through the implementation of new technologies and custom built web solutions.


Peter Bogart Johnson, Project Manager

Peter Bogart Johnson joined Everplans after seven years managing projects in technology development, most recently the build-out of massively parallel supercomputers for novel scientific applications. Peter has also worked extensively in New York City's non-profit sector and briefly forayed into publishing. Outside of his duties at Everplans, Peter runs and cycles avidly, writes a considerable amount of poetry, and does his best to cook with imagination.


Ammon Brown, Director of Customer Acquisition

Ammon has spent over a dozen years immersed in the digital media world. From bootstrapped start-ups to multimillion ad spends, he has attacked the industry from nearly every angle. He has worked for a variety of companies including Google, Yodle, OMD, and TRAFFIQ. As a quantitative creative, he loves measuring the impact of each creative spark.


Warren Habib, Chief Technology Officer

Warren has been working with technology for over 25 years and in internet startups since the late 1990s. After working as VP Engineering at Solbright, an SAAS company creating workflow systems for online advertising, from 1999 to 2005, he left to join Adam Seifer at Fotolog as CTO. He scaled Fotolog to be one of the highest trafficked websites on the Internet at that time. From 2008 to 2011, he was SVP of Online Platform Development at MTV Networks. He returned to the startup world as CTO of XGraph, an online advertising firm that built custom audiences for advertisers using Big Data. XGraph was acquired in late 2011 by AddThis, where Warren served as SVP of Data Technology in charge of infrastructure. He left at the beginning of 2013 and joined Everplans as CTO in August of that year.


Matthew Kempin, Account Executive

Matt has spent multiple years selling online platforms for startups in New York City. He loves that he has the opportunity to speak with many different people from different backgrounds, it keeps work exciting! Matt has also taken upon himself the duties of designated FreshDirect orderer, a mantle he takes very seriously.


Bernard Kravitz, VP of Technology

Bernard Kravitz is a technologist with a life-long fascination on the well made thing. Prior to joining everplans, he was CTO at He was the founder of the Coderie, a boutique web and social media consulting shop, with clients such as MTV, Verso Books, Warner Music, and MoMA. In addition to technology, once upon a time, he toured the country doing improv-comedy with Chicago City Limits; and has an MFA in creative writing from the New School. He has taught and mentored at several New York City institutions, including General Assembly, CUNY, and the 30 weeks designer/founder program.


Stan Lau, Director of Finance

Stan takes considerable enjoyment from helping to build great businesses. He specializes in finance and accounting and has been involved with many high-growth companies, among them Tipping Point Partners, Case Commons and Cookstr. Stan is a certified public accountant and began his career at Deloitte.


Dania McDermott, Customer Success Manager

Dania is a customer service wizard with several years of tech support under her belt. When she’s not finding ways to insert pictures of 80s sitcom stars into Help Center articles, she enjoys writing about entertainment and pop culture. She earned her BS in Applied Psychology from New York University.


Gene Newman, Editorial Director

Gene Newman has spent the past 15 years in the digital space including serving as the editor-in-chief/editorial director of, Hachette Filipacchi Digital (including, and and other entertainment/lifestyle properties. He brings his significant experience creating compelling content sites, while at the same time making serious issues more manageable and approachable.


Yaniv Nord, Director of User Experience

Yaniv Nord has been crafting user experiences for 15 years, and now strives each day to make Everplans products more elegant, helpful, and rewarding for our users. Prior to Everplans, Yaniv led design on a suite software products for public school teachers, principals, and students for the UK-based publishing company, Pearson. He also spent time leading design projects for Fortune 100 companies through the digital agencies Razorfish and Huge.


Bart Riordan

Bart is a self-taught web developer who has been interested in technology's ability to change lives since he learned to read by playing The Legend of Zelda. Raised in Las Vegas and Massachusetts, he eventually moved to NYC, where he earned a BA from NYU in Economics and Politics with a minor in Music. Before joining the Everplans team in 2015, he studied graduate-level economics, taught at a New York City middle school, and once held the record for being the world's youngest person.


Scott Schmugar, Sales Account Manager

Scott has spent many years in sales and customer service. He was the founder and president of the Epsilon Theta Chapter of the Zeta Beta Tau Fraternity at the University of Delaware, from which he graduated with a Bachelors degree in Marketing and Management in 2011. He is a diehard New York Knicks fan, who also enjoys saxophone music, stand up comedy, and a good brunch.



William Charnock, Marketing and Branding Advisor

William Charnock, Chief Strategy Officer at R/GA, unites a unique combination of strategic thinking and business innovation for the agency. Before joining R/GA, William was the co-head of strategy at JWT New York. He also pioneered a strategic innovation group that partnered with venture capitalists to identify opportunities for entrepreneurs to work with global brands. William pursues innovation in the communications industry and business at large.


Jennifer Newman, Communications and Media Advisor

Jennifer Newman is a marketing and communications professional who is interested in the convergence of healthcare and technology. Jen formerly spent nine years as head of corporate communications at WebMD and has held agency positions.


David J. McCabe, Senior Partner and Chair of the Private Clients Group of Willkie Farr & Gallagher LLP

David J. McCabe is the senior partner and Chair of the Private Clients Group of Willkie Farr & Gallagher LLP in New York. He specializes in all aspects of estate planning and administration, with emphasis on the development of sophisticated plans for high-net-worth individuals and their families. For more than 30 years, Mr. McCabe has taken a holistic approach to his work, and he excels at guiding his clients through the complexities of estate planning and estate and trust administration.


Archelle Georgiou, M.D., President Georgiou Consulting

Dr. Archelle Georgiou is a storyteller, a physician, a former healthcare industry executive, and a data geek. Most importantly, she is a zealot about helping people understand how to navigate the healthcare system and advocate for their health. In 2008, Dr. Georgiou founded Georgiou Consulting, a strategic healthcare consulting firm that helps companies grow by translating their complex medical information and data into simple, compelling stories and messages. Prior to founding her consulting practice, Dr. Georgiou spent 13 years as an executive with UnitedHealth Group, including serving as their Chief Medical Officer from from 1999-2002.


Brad Hargreaves, Co-Founder, General Assembly

Brad Hargreaves is a co-founder at General Assembly, an urban campus for technology, design and entrepreneurship. As an entrepreneur Brad has created products and companies that bridge online and offline worlds including GoCrossCampus, Aloysius Properties and General Assembly. Prior to co-founding General Assembly, Brad was an Entrepreneur-in-Residence at Tipping Point Partners, an early-stage investor and incubator in Tribeca. Brad attended Yale, where he co-founded Yale’s first university-run entrepreneurship initiative. He writes about entrepreneurship, New York City and life at


Will Schwalbe, Author of New York Times bestseller The End of Your Life Book Club

Will Schwalbe is the author of the New York Times bestseller The End of Your Life Book Club. Will is also the founder, which powers recipe search for companies and organizations including the AARP, Bravo Television, Kaiser Permanente, and American Media. Previously, Will held positions as Senior Vice President and Editor in Chief first of William Morrow and Company and then of Hyperion Books. He is also the co-author, with David Shipley, of SEND: Why People Email So Badly and How to Do It Better (Knopf 2007). Will is on the boards of Yale University Press and the Kingsborough Community College Foundation.


John Whitman, Executive Director, The TRECS Institute

John Whitman is a graduate of the University of Pennsylvania’s Wharton MBA Health Care Management Program with a specialization in aging and long-term care. In 2003, John founded The TRECS Institute ("Targeting Revolutionary Elder Care Solutions"), a non-profit organization dedicated to serving as a catalyst to bring about positive changes in the care of our nations seniors, where he serves as Executive Director. John has been a faculty member at The Wharton School’s MBA Health and Management Program for 19 years and is also on the Dean’s Advisory Board at Drexel University’s School of Public Health.