Abby Schneiderman, Co-Founder and Co-CEO
Abby is a repeat entrepreneur who loves finding ways to use technology to make people’s lives better. Prior to co-founding Everplans, Abby was a Principal at Tipping Point Partners, a NYC start-up incubator, where she was part of the team that launched several businesses, including AppOrchard, an iOS consultancy for the enterprise, and Cookstr, a recipe-driven nutritional technology company. In 2004, Abby co-founded Haystack Media, one of the first music social networks.
Adam Seifer, Co-Founder and Co-CEO
Adam is a repeat entrepreneur with a great interest in online social dynamics. He was a co-founder of Fotolog, a pioneering international photo-sharing community that encouraged people to share little updates on their lives via images. He was also part of the team that launched sixdegrees.com, the first major online social network and is an inventor on US patent 6175831 ("the social networking patent") currently owned by LinkedIn.
Maneesh Anand, Software Developer
Maneesh is passionate about using technology to help businesses grow. He began his career as an analyst at I-Group, a family office/private equity firm in Boston that invests in a diverse portfolio from internet startups to multi-billion dollar real estate ventures from the ground up. Building on that experience, he helped several e-commerce startups and small businesses develop financial traction through the implementation of new technologies and custom built web solutions.
Peter Bogart Johnson, Project Manager
Peter Bogart Johnson joined Everplans after seven years managing projects in technology development, most recently the build-out of massively parallel supercomputers for novel scientific applications. Peter has also worked extensively in New York City's non-profit sector and briefly forayed into publishing. Outside of his duties at Everplans, Peter runs and cycles avidly, writes a considerable amount of poetry, and does his best to cook with imagination.
Ammon Brown, Director of Customer Acquisition
Ammon has spent over a dozen years immersed in the digital media world. From bootstrapped start-ups to multimillion ad spends, he has attacked the industry from nearly every angle. He has worked for a variety of companies including Google, Yodle, OMD, and TRAFFIQ. As a quantitative creative, he loves measuring the impact of each creative spark.
Dina Germadnig, Director of Marketing
Dina is a results driven, strategic thinker with a creative mind, a background in direct response marketing, and experience on both the client and agency side -- with more than 7+ years at Amazon's Audible.com. After stumbling upon Everplans, she knew it was a no brainer and can't wait to convince the world of the same. In her free time, Dina enjoys spending time with her family, cooking, drinking wine, reading, Justin Timberlake, and massive amounts of online and comparison shopping.
Warren Habib, Chief Technology Officer
Warren has been working with technology for over 25 years and in internet startups since the late 1990s. After working as VP Engineering at Solbright, an SAAS company creating workflow systems for online advertising, from 1999 to 2005, he left to join Adam Seifer at Fotolog as CTO. He scaled Fotolog to be one of the highest trafficked websites on the Internet at that time. From 2008 to 2011, he was SVP of Online Platform Development at MTV Networks. He returned to the startup world as CTO of XGraph, an online advertising firm that built custom audiences for advertisers using Big Data. XGraph was acquired in late 2011 by AddThis, where Warren served as SVP of Data Technology in charge of infrastructure. He left at the beginning of 2013 and joined Everplans as CTO in August of that year.
Matthew Kempin, Sales Executive
Matt has spent multiple years selling online platforms for startups in New York City. He loves that he has the opportunity to speak with many different people from different backgrounds, it keeps work exciting! Matt has also taken upon himself the duties of designated FreshDirect orderer, a mantle he takes very seriously.
Bernard Kravitz, VP of Technology
Bernard Kravitz is a technologist with a life-long fascination on the well made thing. Prior to joining everplans, he was CTO at GoWatchIt.com. He was the founder of the Coderie, a boutique web and social media consulting shop, with clients such as MTV, Verso Books, Warner Music, and MoMA. In addition to technology, once upon a time, he toured the country doing improv-comedy with Chicago City Limits; and has an MFA in creative writing from the New School. He has taught and mentored at several New York City institutions, including General Assembly, CUNY, and the 30 weeks designer/founder program.
Stan Lau, Director of Finance
Stan takes considerable enjoyment from helping to build great businesses. He specializes in finance and accounting and has been involved with many high-growth companies, among them Tipping Point Partners, Case Commons and Cookstr. Stan is a certified public accountant and began his career at Deloitte.
Yoko Nakano, Product Manager
Yoko’s mission is to make products as human-friendly as possible through careful planning, furious sketching, and a diplomatic outlook. Prior to joining Everplans, she led user experience teams on numerous consumer and enterprise applications at interactive agencies and technology consultancies. Yoko holds a bachelor’s degree in psychology and a master’s degree in human computer interaction. In her spare time she can be found in her yoga pants and cardigans scouring the city for the best dessert places.
Caitlin Nelson, Office Manager
Caitlin is an office manager, event planner, singer, and excellent cheese-plate maker. Originally from Florida, she bounced from coast to coast before finally settling in NYC in 2014. She loves using her experiences and party-planning skills to help build a family-style culture and camaraderie amongst her co-workers, while also making sure everyone is fed and watered (and caffeinated).
Gene Newman, Editorial Director
Gene Newman has spent the past 15 years in the digital space including serving as the editor-in-chief/editorial director of Maxim.com, Hachette Filipacchi Digital (including Elle.com, WomansDay.com and Premiere.com) and other entertainment/lifestyle properties. He brings his significant experience creating compelling content sites, while at the same time making serious issues more manageable and approachable.
Yaniv Nord, VP of Product
Yaniv Nord has been building digital products for 15 years, and loves working now each day to make Everplans products more elegant, helpful, and rewarding for our users. Prior to Everplans, Yaniv led design on a suite of software products for public school teachers, principals, and students for the UK-based publishing company, Pearson. He also spent time leading digital consulting projects for Fortune 100 companies through the agencies Razorfish and Huge.
Bart is a self-taught web developer who has been interested in technology's ability to change lives since he learned to read by playing The Legend of Zelda. Raised in Las Vegas and Massachusetts, he eventually moved to NYC, where he earned a BA from NYU in Economics and Politics with a minor in Music. Before joining the Everplans team in 2015, he studied graduate-level economics, taught at a New York City middle school, and once held the record for being the world's youngest person.
Taylor Rooney, Customer Success Manager
Taylor moved to NYC right after college from Connecticut, where she jumped right into the startup world. She began her career in sales at healthcare company ZocDoc, and slowly transitioned to Account Management/Client Services where she found her passion. She enjoys working in a fast, challenging environment filled with friendly coworkers, which is why the move to Everplans was a natural fit. In her free time, you can typically find Taylor at a comedy show or checking out a new movie at the local theater...and of course, listening to Taylor Swift.
Harris Scher, Senior Sales Director
Harris has focused his nearly 17-year business development and sales career partnering with clients to understand their challenges and meet their objectives. Prior to joining Everplans, Harris was responsible for the management of various enterprise sales teams during his 14 year tenure at Bloomberg LP, focusing on data, technology, and regulatory driven solutions to financial institutions across North America. Harris is actively involved on the Board of the Anti-Defamation League (ADL), an avid traveler and adventurer, and also has a strong passion for food -- he’s known among friends and family for being a wizard in the kitchen.
Scott Schmugar, Sales Executive
Scott has spent his entire career in sales in the financial services industry. Prior to Everplans, Scott ran the Sales Management Development Program at GEICO, training future sales managers how to sell and manage a team. In his spare time, he is usually watching the New York Knicks or finding a new restaurant for brunch.
William Charnock, Marketing and Branding Advisor
William Charnock, Chief Strategy Officer at R/GA, unites a unique combination of strategic thinking and business innovation for the agency. Before joining R/GA, William was the co-head of strategy at JWT New York. He also pioneered a strategic innovation group that partnered with venture capitalists to identify opportunities for entrepreneurs to work with global brands. William pursues innovation in the communications industry and business at large.
Jennifer Newman, Communications and Media Advisor
Jennifer Newman is a marketing and communications professional who is interested in the convergence of healthcare and technology. Jen formerly spent nine years as head of corporate communications at WebMD and has held agency positions.
David J. McCabe, Senior Partner and Chair of the Private Clients Group of Willkie Farr & Gallagher LLP
David J. McCabe is the senior partner and Chair of the Private Clients Group of Willkie Farr & Gallagher LLP in New York. He specializes in all aspects of estate planning and administration, with emphasis on the development of sophisticated plans for high-net-worth individuals and their families. For more than 30 years, Mr. McCabe has taken a holistic approach to his work, and he excels at guiding his clients through the complexities of estate planning and estate and trust administration.
Archelle Georgiou, M.D., President Georgiou Consulting
Dr. Archelle Georgiou is a storyteller, a physician, a former healthcare industry executive, and a data geek. Most importantly, she is a zealot about helping people understand how to navigate the healthcare system and advocate for their health. In 2008, Dr. Georgiou founded Georgiou Consulting, a strategic healthcare consulting firm that helps companies grow by translating their complex medical information and data into simple, compelling stories and messages. Prior to founding her consulting practice, Dr. Georgiou spent 13 years as an executive with UnitedHealth Group, including serving as their Chief Medical Officer from from 1999-2002.
Brad Hargreaves, Co-Founder, General Assembly
Brad Hargreaves is a co-founder at General Assembly, an urban campus for technology, design and entrepreneurship. As an entrepreneur Brad has created products and companies that bridge online and offline worlds including GoCrossCampus, Aloysius Properties and General Assembly. Prior to co-founding General Assembly, Brad was an Entrepreneur-in-Residence at Tipping Point Partners, an early-stage investor and incubator in Tribeca. Brad attended Yale, where he co-founded Yale’s first university-run entrepreneurship initiative. He writes about entrepreneurship, New York City and life at http://bhargreaves.com.
Will Schwalbe, Author of New York Times bestseller The End of Your Life Book Club
Will Schwalbe is the author of the New York Times bestseller The End of Your Life Book Club. Will is also the founder Cookstr.com, which powers recipe search for companies and organizations including the AARP, Bravo Television, Kaiser Permanente, and American Media. Previously, Will held positions as Senior Vice President and Editor in Chief first of William Morrow and Company and then of Hyperion Books. He is also the co-author, with David Shipley, of SEND: Why People Email So Badly and How to Do It Better (Knopf 2007). Will is on the boards of Yale University Press and the Kingsborough Community College Foundation.
John Whitman, Executive Director, The TRECS Institute
John Whitman is a graduate of the University of Pennsylvania’s Wharton MBA Health Care Management Program with a specialization in aging and long-term care. In 2003, John founded The TRECS Institute ("Targeting Revolutionary Elder Care Solutions"), a non-profit organization dedicated to serving as a catalyst to bring about positive changes in the care of our nations seniors, where he serves as Executive Director. John has been a faculty member at The Wharton School’s MBA Health and Management Program for 19 years and is also on the Dean’s Advisory Board at Drexel University’s School of Public Health.