Meet the Everplans Team

Adam Seifer, Co-Founder and Co-CEO

Adam is a repeat entrepreneur with a great interest in online social dynamics. He was a co-founder of Fotolog, a pioneering international photo-sharing community that encouraged people to share little updates on their lives via images. He was also part of the team that launched, the first major online social network.


Abby Schneiderman, Co-Founder and Co-CEO

Abby is a repeat entrepreneur who loves finding ways to use technology to make people’s lives better. Prior to co-founding Everplans, Abby was a Principal at Tipping Point Partners, a NYC start-up incubator, where she was part of the team that launched several businesses, including AppOrchard, an iOS consultancy for the enterprise, and Cookstr, a recipe-driven nutritional technology company. In 2004, Abby co-founded Haystack Media, one of the first music social networks.


Ammon Brown, Director of Customer Acquisition

Ammon has spent over a dozen years immersed in the digital media world. From bootstrapped start-ups to multimillion ad spends, he has attacked the industry from nearly every angle. He has worked for a variety of companies including Google, Yodle, OMD, and TRAFFIQ. As a quantitative creative, he loves measuring the impact of each creative spark.


Warren Habib, Chief Technology Officer

Warren has been working with technology for over 25 years and in internet startups since the late 1990s. After working as VP Engineering at Solbright, an SAAS company creating workflow systems for online advertising, from 1999 to 2005, he left to join Adam Seifer at Fotolog as CTO. He scaled Fotolog to be one of the highest trafficked websites on the Internet at that time. From 2008 to 2011, he was SVP of Online Platform Development at MTV Networks. He returned to the startup world as CTO of XGraph, an online advertising firm that built custom audiences for advertisers using Big Data. XGraph was acquired in late 2011 by AddThis, where Warren served as SVP of Data Technology in charge of infrastructure. He left at the beginning of 2013 and joined Everplans as CTO in August of that year.


Michael Herman, Director of Business Development

Michael Herman is an expert in the Financial Services industry having worked as an SVP with Merrill Lynch in their Private Wealth Management division, and as the sole member of private equity-based trading firm. He is passionate about developing unique business strategies that focus on solidifying customer relationships, retention, organic growth, revenue generation and brand awareness.


Stan Lau, Director of Finance

Stan takes considerable enjoyment from helping to build great businesses. He specializes in finance and accounting and has been involved with many high-growth companies, among them Tipping Point Partners, Case Commons and Cookstr. Stan is a certified public accountant and began his career at Deloitte.


Dania McDermott, Director of Customer Success

Dania is a customer service wizard with several years of tech support under her belt. When she’s not finding ways to insert pictures of 80s sitcom stars into Help Center articles, she enjoys writing about entertainment and pop culture. She earned her BS in Applied Psychology from New York University.


Elizabeth Meyer, Director of Funeral and Family Services

Elizabeth Meyer is an expert in planning personalized funeral services, and hopes to make funeral planning a less taboo, more approachable subject. After planning a unique funeral for her own father in 2006, she joined Frank E. Campbell funeral home in New York City as Family Services Liaison, where she served Campbell’s and Riverside Memorial Chapel helping families create exceptional, tailored services. She earned an MBA from Cass Business School in London and a BA from New York University.


Gene Newman, Editorial Director

Gene Newman has spent the past 15 years in the digital space including serving as the editor-in-chief/editorial director of, Hachette Filipacchi Digital (including, and and other entertainment/lifestyle properties. He brings his significant experience creating compelling content sites, while at the same time making serious issues more manageable and approachable.


Yaniv Nord, Director of User Experience

Yaniv Nord has been crafting user experiences for 15 years, and now strives each day to make Everplans products more elegant, helpful, and rewarding for our users. Prior to Everplans, Yaniv led design on a suite software products for public school teachers, principals, and students for the UK-based publishing company, Pearson. He also spent time leading design projects for Fortune 100 companies through the digital agencies Razorfish and Huge.


Extended Team

William Charnock, Marketing and Branding Advisor

William Charnock, Chief Strategy Officer at R/GA, unites a unique combination of strategic thinking and business innovation for the agency. Since joining R/GA in January 2010, he has been involved in many successful client initiatives, including developing IBM’s fortune-changing e-business campaign and defining the strategy that took Compaq to global brand leadership. Before joining R/GA, William was the co-head of strategy at JWT New York, where he significantly expanded the strategy group and was responsible for developing several landmark advertising solutions for brands such as HSBC, Johnson & Johnson, JetBlue, Cadbury, and Domino’s. He also pioneered a strategic innovation group that partnered with venture capitalists to identify opportunities for entrepreneurs to work with global brands. William pursues innovation in the communications industry and business at large.


Jennifer Newman, Communications and Media Advisor

Jennifer Newman is a marketing and communications professional who is interested in the convergence of healthcare and technology. Jen formerly spent nine years as head of corporate communications at WebMD and has held agency positions.


Jeff Belkora, Ph.D., Consulting Solutions Architect

Jeff Belkora is a faculty member at the University of California, San Francisco (UCSF). He runs a patient support program at the medical center there, helping people weigh the risks and benefits of their treatment options. Dr. Belkora also advises other organizations implementing decision support programs around the United States and abroad. He has been hailed as a leading innovator by the Mayo Clinic and the US Department of Health and Human Services. Outside of work, he enjoys time with his family and friends; plays soccer and basketball; and writes songs. His professional mission is to help people grow through better leadership, teamwork, and decision making.



David J. McCabe, Senior Partner and Chair of the Private Clients Group of Willkie Farr & Gallagher LLP

David J. McCabe is the senior partner and Chair of the Private Clients Group of Willkie Farr & Gallagher LLP in New York. He specializes in all aspects of estate planning and administration, with emphasis on the development of sophisticated plans for high-net-worth individuals and their families. For more than 30 years, Mr. McCabe has taken a holistic approach to his work, and he excels at guiding his clients through the complexities of estate planning and estate and trust administration.


Archelle Georgiou, M.D., President Georgiou Consulting

Dr. Archelle Georgiou is a storyteller, a physician, a former healthcare industry executive, and a data geek. Most importantly, she is a zealot about helping people understand how to navigate the healthcare system and advocate for their health. In 2008, Dr. Georgiou founded Georgiou Consulting, a strategic healthcare consulting firm that helps companies grow by translating their complex medical information and data into simple, compelling stories and messages. Prior to founding her consulting practice, Dr. Georgiou spent 13 years as an executive with UnitedHealth Group, including serving as their Chief Medical Officer from from 1999-2002.


Brad Hargreaves, Co-Founder, General Assembly

Brad Hargreaves is a co-founder at General Assembly, an urban campus for technology, design and entrepreneurship. As an entrepreneur Brad has created products and companies that bridge online and offline worlds including GoCrossCampus, Aloysius Properties and General Assembly. Prior to co-founding General Assembly, Brad was an Entrepreneur-in-Residence at Tipping Point Partners, an early-stage investor and incubator in Tribeca. Brad attended Yale, where he co-founded Yale’s first university-run entrepreneurship initiative. He writes about entrepreneurship, New York City and life at


Hussein Rashid, Ph.D., Faculty Member at Hofstra University

Hussein Rashid is a proud Muslim and native New Yorker. He is currently a faculty member at Hofstra University and Associate Editor at Religion Dispatches. He is the convener of islamicate and a contributor to Talk Islam and AltMuslimah; his work has appeared at City of Brass, Goat Milk, and He has appeared on CBS Evening News, CNN, Russia Today, Channel 4 (UK), State of Belief - Air America Radio, and Iqra TV (Saudi Arabia).


Nathan Kottkamp, Founder and Chair, National Healthcare Decisions Day

Nathan Kottkamp is a partner with McGuireWoods LLP, in Richmond, Virginia, where he practices healthcare law. In addition to his law degree, Nathan has a Master's in bioethics. Based on his experience serving on several hospital ethics committees, Nathan founded National Healthcare Decisions Day ( to increase awareness and provide tools for meaningful advance care planning.


Michelle Palmer, ACSW, LICSW, Executive Director of the Wendt Center for Loss and Healing

Michelle Palmer has been living and working in the District of Columbia for thirteen years. Her professional areas of expertise include HIV/AIDS, grief/loss, and trauma. She received her Master’s degree in Social Work from the University of Vermont and is a Licensed Independent Clinical Social Worker in the District of Columbia and a member of the National Associated of Social Workers. Michelle is the Executive Director of the Wendt Center for Loss and Healing; a D.C. based non-profit organization specializing in helping people heal from the pain of loss and/or trauma. In addition to her work in the United States, Michelle lived and worked in Zimbabwe, Africa where she served as a Mental Health Officer for an HIV/AIDS project with Medecins Sans Frontieres (MSF).


Will Schwalbe, Author of New York Times bestseller The End of Your Life Book Club

Will Schwalbe is the author of the New York Times bestseller The End of Your Life Book Club. Will is also the founder, which powers recipe search for companies and organizations including the AARP, Bravo Television, Kaiser Permanente, and American Media. Previously, Will held positions as Senior Vice President and Editor in Chief first of William Morrow and Company and then of Hyperion Books. He is also the co-author, with David Shipley, of SEND: Why People Email So Badly and How to Do It Better (Knopf 2007). Will is on the boards of Yale University Press and the Kingsborough Community College Foundation.


John Whitman, Executive Director, The TRECS Institute

John Whitman is a graduate of the University of Pennsylvania’s Wharton MBA Health Care Management Program with a specialization in aging and long-term care. In 2003, John founded The TRECS Institute ("Targeting Revolutionary Elder Care Solutions"), a non-profit organization dedicated to serving as a catalyst to bring about positive changes in the care of our nations seniors, where he serves as Executive Director. John has been a faculty member at The Wharton School’s MBA Health and Management Program for 19 years and is also on the Dean’s Advisory Board at Drexel University’s School of Public Health.