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National Guardian Life Insurance Company (NGL) Acquires Everplans

Monday, January 25, 2021 • by Yariv Alpher
NGL + Everplans

We have big and exciting news to share.

We are thrilled to announce today that we have been acquired by the National Guardian Life Insurance Company (NGL). Everplans is joining the NGL group of companies as a standalone business. We, along with our incredible team, couldn't be more excited. You can read the full press release here.

This has been quite the 10-year journey. Since the beginning, we have been fueled by a single mission: to get as many families as possible prepared for the unexpected -- and to fundamentally change the way people think about this topic. We are proud of what we have accomplished over the years. We have published thousands of articles and resources that more than 20 million people have read, covering such helpful topics as “How to Name a Power of Attorney;” “What is an Ethical Will;” and “Creating a Digital Estate Plan.”  Our planning platform has had over 2 million pieces of important information shared between loved ones, and we’ve been fortunate to work with some of the largest insurance and financial services companies in the world, where thousands of financial professionals and employers now offer Everplans to their clients and employees.

And yet, there’s so much more to do. Our dream is big. Really big. And now with NGL this dream becomes even more possible.

This partnership with NGL was meant to be. From the minute we met NGL’s CEO, Knut Olson, we left feeling inspired and excited about the possibilities. The synergies were clear, our missions were aligned. Knut and the incredible team at NGL, and in particular Tim Schaefer, NGLs newly appointed Chief Digital Officer immediately understood the potential of what we were building - and how together we could provide more people with accessible, and affordable ways to protect their families in a fundamentally new way.

It’s important to note that the Everplans product and service offering you know and love will remain - and only stands to become even better. Our leadership team remains in place, our headquarters will remain in New York City, and there are no changes to our data and information privacy procedures and protocols. NGL shares our commitment to securing personal user information, and will not use any personal user data for sales or marketing purposes. The biggest benefits of us joining NGL are that now we’ll be able to develop and innovate our platform even faster, as well as help more people and their families by expanding our footprint with consumers, insurance providers, financial professionals, and employers.

There have been so many people who have supported us along the way. And we could not have gotten to this point without each and every one of you. Thank you so much for being part of our quest. A huge thank you to our Everplans team -- both present and past -- and to our families. We look forward to continuing to develop Everplans and serving all our clients, partners, and customers.

Here’s to a wonderful 2021, and the road that lies ahead.

All our best,

Abby Schneiderman and Adam Seifer

Co-Founders, Co-CEOs Everplans