We came across this clever alteration of a Game of Thrones' billboard in a New York City subway station. Rather than walking by the original billboard and going "GAAAH!" commuters will be going "AWWWW!" Season four of the ultra-violent and highly addictive show premieres on HBO in April, promising lots of action, deception and death, as evidenced by the non-altered "All Men Must Die" ad campaign:
It's amazing how a few pieces of paper can transform something so scary into something so hopeful. Fear not, die hard GoT fans, we're sure this will have no effect on the upcoming season.