An article on Alleywatch.com, a site that offers important and topical news surrounding New York startups, mentioned us in an insightful article entitled Does Your Target Market Need to be the 50+ Crowd?
Here’s what they had to say about our founders’ presentation at the Aging 2.0 event held in New York City on September 12th:
While using the Internet to share all the “happy transitions” in her life, like her wedding and pregnancy, Abby Schneiderman wondered what people did during the “unhappy transition,” like illness and death. Together with her partner, Adam Seifer, she launched Everplans to ensure that everyone can have a plan in place. Starting out as a content-only site, the duo decided to expand into creating a handful of essential items people need to get started once they enter information – like resources on how to write a will if a user states he/she hasn’t already written one. The site also allows users to set who can have access to their information. Everplans has started working with a few hospitals and healthcare facilities to guide their patients through some of the sticky decisions they might have to face later.
Thanks again for the mention and for recapping all the other great presenters that night. We genuinely appreciate it.