One of the richest and most powerful men in Brazil, Thane Chiquinho Scarpa, made waves when he announced plans to bury his million-dollar Bentley so he could drive around the afterlife in style. He received lots of media attention and was criticized for the extravagant gesture. Why wouldn’t he donate the car to charity? How out of touch with reality is this guy? He still went ahead with the ceremony.
But, there’s a twist. (Of course there is. Why else would we be covering this story?)
Moments before lowering the car in the ground he revealed his genuine motive: To create awareness for organ donation.
“People condemn me because I wanted to bury a million dollar Bentley, in fact most people bury something a lot more valuable than my car,” Scarpa said during a speech at the ceremony. “They bury hearts, livers, lungs, eyes, kidneys. This is absurd. So many people waiting for a transplant and you will bury your healthy organs that will save so many lives.”
What an epic way to kick off Brazil’s national organ donation week.