Our Mission

We’re on a mission to change the way everyone deals with death. Planning ahead for it, and dealing with it when it happens.

We are mindful of today...and tomorrow. We don’t wait for things to happen. We anticipate, plan, take action, imagine and invent.

We inhabit white spaces and unsettled terrain. We create more choices, more services, more utilities & collaboration. Technology enables this.

We think this topic deserves the same attention and modern resources as other major life stages.

We make end-of-life planning easier by transforming it into small steps. We help you at every step of the way. We help you not only learn but get things done. We help you make decisions.