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Founder Bios and Photos

Adam Seifer

Adam is a repeat entrepreneur with a great interest in online social dynamics. He was a co-founder of Fotolog, a pioneering international photo-sharing community that encouraged people to share little updates on their lives via images. He was also part of the team that launched, the first major online social network. Adam does his planning for his wife and two kids.

Abby Schneiderman

Abby is a passionate founder who loves finding ways to use technology to make people’s lives better. Prior to co-founding Everplans, Abby was a Principal at Tipping Point Partners, a NYC start-up incubator, where she was part of the team that launched several businesses, including AppOrchard, an iOS consultancy for the enterprise, and Cookstr, a recipe-driven nutritional technology company that was acquired by Macmillan in 2014. In 2004, Abby co-founded Haystack Media, one of the first music social networks.