How does a funeral home advertise its services without being crass, creepy, or morbid? A Japanese funeral home, Nishinihon Tenrei, has tried (and succeeded, we think) by creating a beautiful ad featuring a skeleton made from pressed flowers. The agency that created the ad, I&S BBDO, wrote about the challenges of the project:
The March 11th earthquake and tsunami had a traumatic effect on Japan. Issues of life and death, hope and despair, beauty and tragedy became an all too real part of people's everyday lives.
These images are thoughtful, sensitive, and visually stunning. We'd love to see American funeral homes take a cue from this campaign and develop modern, compelling images that speak to death with this much grace.