Judy MacDonald Johnston, creator of Good [End Of] Life, gave a powerful talk at the TED conference this year. It inspired us; we hope it inspires you.
Blog Archive: May 2013
Welcome to our blog, where we cover news you can use to start planning.
How much planning have you done? How does it compare to the amount of planning done on average in this country?
How does a funeral home advertise its services without being crass, creepy, or morbid? A Japanese funeral home, Nishinihon Tenrei, has tried (and succeeded, we think) by creating a beautiful ad featuring a skeleton made from pressed flowers. The agency that created the ad, I&S BBDO, wrote about the challenges of the project:
In honor of Mother’s Day, I would like to share a tribute to my mother that I read in front of friends and family 3 ½ years ago at her funeral. I sat down to write this eulogy a couple weeks before my mother died. I was in a rocking chair next to her bed, keeping her company as she dozed. Initially, I thought this would be the hardest thing I would ever write. But the truth is, as I watched her sleep, I took comfort in knowing she was lost in a dream-world instead of plagued by her dark reality—and the words poured out of me like I too was lost in a world of dreams.