Blog Archive: February 2013

In cities across the country (and the world), curious people of all ages and backgrounds are gathering regularly to share cookies, drink coffee, and talk about death. Known as "death cafes," these gatherings are intended to offer a forum for people to discuss a topic that—as we well know—most of us have trouble talking about.

A Matter of Life and Death

As an only child with a single parent, I was always scared to death of losing my mother. Life without her was terrifying and unimaginable. As a child and a young adult, I pushed this fear to the far back corners of my mind and tried to avoid ever thinking about it.

And then, three years ago, I was forced to confront my greatest fear. My mother was diagnosed with terminal cancer and died in January of 2010, leaving me a 28-year-old nuclear family of one.

Mark Dimor founded The BioContinuum Group in 1993 after 15 years in healthcare advertising, communications, and medical education. Mark works to identify practical strategies for changing patient and practitioner behavior and improving patient care, and to implement those strategies using education and social media. In addition, he was his wife's primary caregiver as she fought cancer for three years and ultimately passed away. Which is to say, he understands the issues that Everplans is addressing both professionally and personally.