11/21/13 - PR Newswire
Everplans Positions Itself For Growth and Success with Key Management Hires
NEW YORK, November 21, 2013 — Everplans, the technology startup revolutionizing the way people get their affairs in order, announced today a number of key hires including Editorial Director Gene Newman (former Editor-in-Chief of Maxim.com) and Chief Technology Officer Warren Habib (formerly of MTV Networks, Fotolog, and AddThis).
Both roles will help the company to generate compelling content and utilities for their new platform, which is currently in invitation-only Beta. Everplans closed a significant seed round of funding this summer and will be widely releasing its new personal planning product in early 2014.
“Everplans is on a mission to help people—from Millennials to Baby Boomers to the aging—better understand that they don’t have to spend a lot of money, time, or effort to get basic plans in place to protect their families,” said Abby Schneiderman, co-founder of Everplans. “Our mantra and business proposition—that everyone needs an exit strategy for life—is a previously unexplored white space for technology startups, and the fact that we’ve been able to attract such enormously talented domain experts validates our business model.”
With 15 years experience leading content strategies for lifestyle digital properties, Gene Newman will serve as Editorial Director for Everplans. In this role Gene will assume responsibility for generating engaging content related to life and end-of-life planning that will help shed a new light on topics that are traditionally considered dreaded and dark. Gene recently served as General Manager of Thrillist, Editor-in-Chief/Editorial Director of Maxim.com, and Digital Editorial Director of Hachette Filipacchi Digital (including Elle.com, WomansDay.com and Premiere.com).
“I’ve covered every aspect of lifestyle and irresponsibility, and I’m excited by the challenge of making a seemingly insurmountable topic more accessible for all consumers,” said Gene Newman, Editorial Director, Everplans. “Dealing with wills, end-of-life choices, and lawyers can be incredibly overwhelming, and my primary goal will be to humanize and simplify all of these decisions so that getting plans in place can be less stressful.”
Warren Habib joins Everplans with more than 25 years experience in technology and Internet startups, including serving as CTO of Fotolog, (Everplans co-founder Adam Seifer’s former venture), CTO of online advertising firm XGraph (acquired by AddThis), SVP of Online Platform Development at MTV Networks, and VP Engineering at Solbright. As Everplans gears up to roll out its new service in early 2014, Warren’s leadership will be critical in developing a scalable, secure and robust platform.
Everplans also added valuable expertise from the death care and financial services industries:
Elizabeth Meyer, Everplans’ resident funeral planning expert, has spent the past four years serving as a Family Services Liaison at New York’s Frank E. Campbell funeral home and Riverside Memorial Chapel, helping families create exceptional, tailored services. She will be the voice of the Funeral Guru, offering her insights and expertise in the field of funeral planning.
As Director of Business Development at Everplans, Michael Herman will have responsibility for creating channel partnerships. Formerly an SVP at Merrill Lynch, he has deep expertise in the financial services arena, a key component of Everplans’ offering.
Everplans is the leading online resource using technology to help people get their affairs in order. Its articles and tools help you make more informed decisions about how to organize the life you are living, whether you’re just starting a family, caring for aging loved ones, or preparing for the future at any point. Everplans was founded in 2012 by Adam Seifer and Abby Schneiderman, entrepreneurs with a passion for helping people and a proven track record of creating successful online communities and collaboration tools. For more information, please visit http://www.everplans.com.
To request an invitation for early access to Everplans new, upgraded site that will provide a simple, secure way to get your affairs in order, please visit: http://signup.everplans.com.
New York, NY (June 13, 2013) – Everplans today officially came out of stealth mode to announce its flagship site, Everplans.com, the most comprehensive end-to-end resource dedicated to making it easier to plan ahead for your family so they’re taken care of when you die.
Every day, 150,000 people die globally, and in most cases families are unprepared for the logistical realities that must be addressed after a loved one passes . Grieving and emotion must frequently be put on hold for weeks or months as families coordinate a funeral and then attend to the myriad financial and legal issues, ranging from distributing personal property and transferring bank accounts to gaining access to confidential passwords required to shut down online memberships and subscriptions.
Everplans uses technology to provide step-by-step guides, interactive workbooks and checklists to help people understand their options, make informed decisions, and navigate the complexities of death and dying. For families who use Everplans before a death, the tools can help the family and their loved one have the important conversations that reveal unexpressed wishes and preferences regarding their funeral, their assets, and their legacy. For those who use the site once a death has occurred, Everplans helps ease the burden of communicating and updating information related to the service, memorial and related events.
And the time for planning is now. Today, nearly half of adults in their 40s and 50s have a parent age 65 or older and are also either raising a young child or financially supporting a grown child . This “sandwich generation” is responsible for the financial and medical care of their parents, their children, and themselves, and faces a massive burden of caregiving and decision-making in the coming years. As the population ages at an unprecedented rate (the number of seniors in America will double to 72.1 million by 2030 ), the need for creating concrete plans is both financially and emotionally imperative—for seniors and their adult children.
“By using technology to create more order and simplicity around a very chaotic and stressful topic, Everplans is making it as easy as possible to create a plan and share it with the right people, so that your planning actually pays off,” said Adam Seifer, co-founder of Everplans. “Our team has a lot of experience building tools to help people share content and collaborate. We’ve done that for social networking and music and photos. Now, we’re looking to take what we’ve learned and bring it to this previously ignored space.”
Everplans’ tools extend far beyond helping people immediately before and after a death. With 27% of all deaths occurring in people younger than age 65 , the goal is to demystify death and eliminate the fear that creates barriers to end-of-life planning. A modern, technology-driven experience offers step-by-step instructions on purchasing life insurance, establishing guardianship plans, creating advanced directives, naming a power of attorney, writing wills, and creating estate plans.
“We understand that thinking about death is difficult, but it’s never too soon to plan for the end of life, because death isn’t hypothetical,” said Abby Schneiderman, co-founder of Everplans. “It will happen to all of us. I’ve witnessed first-hand the effects of not having a plan and the toll it can take on a family. We created Everplans to ease some of the burden—money, time, and stress—for families at one of the most difficult times in their lives.“
Everplans is a leading online resource dedicated to empowering people to plan for and deal with end-of-life and death. Everplans was founded in 2011 by Adam Seifer and Abby Schneiderman, entrepreneurs with a passion for helping people and a proven track record of creating successful online communities. For more information, please visit www.everplans.com.
For more information on the personal stories behind Everplans and its Advisory Board, visit our Media Center.
 Aubrey D.N.J, de Grey (2007). "Life Span Extension Research and Public Debate: Societal Considerations." Studies in Ethics, Law, and Technology. Volume 1, Issue 1. 10.2202/1941-6008.1011
 CDC, 2011, http://www.cdc.gov/nchs/data/nvsr/nvsr61/nvsr61_06.pdf